Video marketing is something most business owners view with trepidation. It requires effort, money, and time. Not to mention that many of us have a fear of putting ourselves on video for the whole internet to view. Quite frankly, video marketing is intimidating and requires a major commitment of effort.
However, while video might not be easy or comfortable, the benefits are huge. A small to mid-sized business should thoroughly consider how video can be integrated into marketing processes.
I’ve invited a close friend of mine, David, to write this post on how vital video marketing is to your business. David works at a London, ON video production firm named Memory Tree and has years of experience in video marketing for small businesses.
1. Video Is the Fastest Way to Convey Information
They say a picture is worth a 1,000 words. That means an one minute video at 30 Frames per second is worth 1,800,000 words.
Basically, video allows you to break down complex concepts in an easy to digest manner. Explainer videos are all the rage because they explain your service to clients within a few minutes, which otherwise would have taken them 15-20 minutes of reading and thinking to figure out. If you’re in an industry where you’re selling something that takes time to grasp, video is a necessity so that people know exactly what you’re selling before they lose interest.
2. Consumers Like Video
There’s a reason why you’ll see the average American watching Television instead of reading a book. The video format is easily accessible and understandable, and requires less cognitive effort. In essence, by using video, you’re making it easier for customers to do business with you. Consumers don’t mind being marketed to if they’re enjoying the process, but the moment you start making them read extensive and boring text is the moment you lose them. If you’re in complex sales, you’ll obviously have to give them the nitty gritty information, but do that after they’re hooked on you.
3. Video Increases Conversion Rates
Split tests have consistently shown that embedding videos in sales pages drives sales and increases conversion rates, often quite drastically. If you take a look at video marketing statistics, video is superior to text and images for conversion rates. Internet marketers have successfully used videos to drive multi-million dollar product and service sales.
4. Video Sets You Apart From Competition
Most small businesses ignore video marketing. If you are the only business in your area that uses video, consumers instantly trust you more. It takes integrity and honesty to put yourself out there on video. Anybody can run a business and mistreat costumers hiding behind a business name. However, having your face out there with your real name promoting your business shows builds instantaneous trust with customers.