Running a locksmith business can be quite challenging as the competition is tight, but with a Pay Per Call marketing campaign your chances of succeeding will go up. Pay Per Call is essentially an Internet marketing strategy that will enhance your company’s image so there’s greater name recall, which would in turn lead to bigger profits.
Pay per call is simply a form of advertising wherein the rate paid for by the advertiser is based on the number of phone calls made by the people who view the ad. In a way this is similar to pay per click (PPC), but rather than entice the viewer to visit the website, induces them to call instead. As you can see, this approach should work well with locksmith businesses.
Why Pay Per Call is Effective
We implemented Pay Per Call with one of our clients, a Toronto, Ontario locksmith. Our results showed that the customer made a 170% ROI on their Pay Per Call investment. That means they made 1.7$ per 1$ they invested into Pay Per Call(which included our management fee).
To prove this point, studies have shown that locksmith businesses that use pay per call develop a closer relationship with their client. This is to be expected because customers feel confident about calling the seller before hiring or making a purchase. Second, the widespread use of smartphones has made this advertising model even more practical because people use mobile devices for research and communication. And since mobile use will only increase, pay per call will certainly follow suit.
Finally, pay per call helps reduce incidents of Internet fraud because the customer is able to get in touch with the company directly. For a locksmith business, trust is a necessity, and few approaches work as well as pay per call in terms of generating loyalty among customers.